You can read the full text of it in today’s SSC Newsletter, the quick summary is that for many businesses a database is a toaster. They don’t care how it works, they don’t want to do anything to it, they just want it to work. If it breaks they fix it or call someone. Give it a read and see what you think.

I’m slated to write one a month and I haven’t settled on a theme yet, and don’t know if I will. More likely I’ll look for ideas as I’m out with groups and look for things that intrigue me, not much different than how I find blog ideas. It’ll be interesting to see how it goes.

It’s also funny how you can so easily add one more thing to your task list. Writing one editorial a month doesn’t seem like a lot, even writing twelve a year. But at an average of an hour each, that’s 12 hours that’s either added to the stack or taken away from something else. Ideally you know the answer to that before you say yes!